| Marketing Program Tips and Tools |
Create Sophisticated Email Marketing Campaigns that drive measurable increases in traffic to your events, storefront or marketing programs.
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| Compelling email broadcasts to
supplement marketing programs running on
XTRM |
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Use membership lists or contact event
attendees to promote your events, products or
services |
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Quickly and easily notify members of coming
events or promotions |
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Update individuals or groups with the latest
information |
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Create and send member newsletters |
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| Notify
your audience of their designated competition
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Create Precise and Targeted
Promotions
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With XTRM, you can offer a range of
promotions to the exact audience you want to
attract |
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How about last year's attendees or
participants? |
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Time-based pricing promotions often work
well |
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Early bird specials for example offer
discounts or other incentives (free or
discounted products or services) for purchasing
by a deadline |
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Better estimate demand and lessen the need
for last minute promotions at deeper
discounts |
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Your success rate will be more efficient
than email blasts sent from your regular email
inbox without so many bounces. |
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| Target
specific groups |
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Email individuals, event attendees, and your
entire membership base from within XTRM. |
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Notify customers of awards programs |
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| Know
your Target Audience |
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Have you considered what promotional
activity is the most successful with each
audience? |
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Do your competitors respond more to price
discounts, 'insider' deals, giveaways or special
access to events and stars in that sport? |
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How about Fans? Have you tried discounts for
food, parking, event merchandise or family/group
tickets? |
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| With XTRM, you can build a knowledge base of
what works and what doesn't |
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Use our reporting and analytics solution,
XTRMInsight™ to maximize the return on future
events |
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All promotions can be distributed online,
directly to the exact audience you want to
target |
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Easily access other XTRM members through
XTRM
Grandstand, the marketing network that is
open to all
XTRM
members |
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| XTRM
Trader |
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XTRM
Trader™ is an innovative new marketing solution
that increases customer loyalty, extends the
life of marketing promotions, and increases
program success rates and effectiveness by
enabling
XTRM
members to trade and sell awards.
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| Promotions often
go to waste
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Marketers face a significant problem every
day. Promotions, discounts and awards that are
issued at significant expense are never
received, viewed or redeemed |
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If the target of the award or promotion
doesn't need or want what you are selling, your
promotion would usually be ignored or thrown
out, reducing your overall marketing
effectiveness and increasing your promotional
costs. |
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| XTRM
Trader takes this unique approach one step farther
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When you issue an XTRM award, you will know
the exact demographic of the recipient such as
type of competitor, success rate, target sport,
level of success, individual ranking in the
XTRM
system, etc. |
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Make your promotion sellable or tradable
with other XTRM members |
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Get additional reach and frequency and
exposure to other members for the price of a
single promotion. |
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Wouldn't it be great if you could easily
extend a promotion to improve your overall
results? XTRM now allows you to extend the life of any promotion |
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As the creator of the promotion, you can
allow other XTRM members to grab available
awards that are not redeemed |
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| Pinpoint Marketing |
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XTRM gives marketers the ability to pinpoint
target audiences of promotions and get detailed
visibility into the effectiveness of these
promotions
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Award
and Discount Options -What type of payout does
XTRM support?
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XTRM can payout through cash, award coupons,
or manufacturer dollars |
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Cash awards are distributed through XTRM or
manufacturer-branded stored value Visa Debit
Cards |
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Cash distributed to the Visa Debit Cards can
be used anywhere that Visa is accepted |
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Award Coupons (including manufacturer
dollars) are accepted online through the XTRM
system or through authorized resellers at their
retail or online locations |
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