| Why Awards Marketing |
| Awards-based marketing is the next step beyond email marketing because it allows you to issue and track thousands of awards, including product and services discounts, manufacturer dollars or cash directly to thousands of highly targeted customers who have self-identified their interests and are already members of the XTRM network. |
| |
 |
Complete, closed-loop tracking gives you detailed data on what programs succeeded and helps you identify where you need more work or tuning of a campaign |
|
|
|
Zero Cost - Is that really possible?
|
| |
Think of these promotional programs as electronic tracked coupons. Use XTRM to
create as many as you like for free, complete with your brand and logo. No
printing, stamps or postage required.
|
|
|
Why can't I just email coupons?
|
| |
|
Awards in XTRM are like checks. Each award has a unique 100% traceable ID
|
|
We carefully monitor all usage so you get detailed accurate information on your
programs |
|
We issue awards within XTRM so your promotions don't get tagged as spam and
blocked from delivery |
|
|
XTRM support 3 types of awards:
|
|
1. CASH |
| |
| |
|
Issued through branded stored-value Visa debit cards |
|
XTRM offers two types of stored-value Visa debit cards |
|
XTRM Partners can pay out cash on stored-value Visa debit cards printed under their manufacturer's brand or use the XTRM branded Visa stored value card |
|
Cards are issued to XTRM members and can be used at any merchant that accepts Visa |
|
Funds can be added to the cards by promoters, manufacturers, family, or friends |
|
|
|
2. MANUFACTURER CURRENCY
|
| |
| |
|
Manufacturers and dealers can issue their own branded currency that can only be redeemed directly with them or authorized agents |
|
Redemption can be on-line or in store |
|
These programs are often known as ‘manufacturer dollars’ or ‘dealer bucks’ |
|
No card is required for these awards; they are simply stored in your online account |
|
|
|
3. MANUFACTURER DISCOUNTS
|
| |
| |
|
MManufacturers and dealers offer thousands of discount awards in the form of branded discounts off products or services |
| |
|
Redeemable directly with the company or through authorized agents or retailers |
|
|
|
XTRM
support 3 types of awards campaigns:
|
|
Promotions
|
| |
| |
Competitors and fans can search by manufacturer or product and find promotional online savings awards and coupons. Sponsors can target these promotions at individuals, groups by demographic or can make them broadly available in the system. |
| XTRM periodically works with manufacturers to offertime limited promotions. These promos are uniquely branded and time sensitive. XTRM works with companies to limit the number promos in order to ensure perceived value to the consumer. |
|
|
Performance Awards
|
| |
| |
These are high value awards for serious amateurs and professional athletes. They are typically issued the form of cash on a Visa stored value debit card or as manufacturer dollars. Performance Awards are paid out based on competitive success. |
|
|
Sponsor Awards
|
| |
| |
Sponsor awards require a specific ProScore&trade ranking in the system to qualify for the payout. A ranking elminates the need for users to have to write a resume. |
| |
|
|
Ranking is auto generated in XTRM based on ratified results and performance payout |
|
This process eliminates 98% of the back office administration and related costs for the sponsor |
|
If the competitor rank is high enough he/she will have access to grab the best sponsorship packages |
|
|
| Awards marketing hints and tips |
| |
To make the most of your advertising and sponsorship dollars, plan your programs and design your online awards so that you will get the highest possible response. Clear and simple promotions and awards are the most effective |
| |
| |
|
Marketers have a lot to say about their products, services or events and are always tempted to cram all that information into a single program |
|
You want your customers to quickly and easily understand the key messages |
|
|
|
Make sure it easy to buy
|
| |
|
The "Abandoned Shopping Cart" significantly reduces the performance of online
marketing programs |
|
Make the promotion easy to understand and redeem
|
|
Complicated or hidden fees drive away prospects
|
|
Clearly define program price and terms |
|
Larger Discounts produce better results |
|
|
|
Plan your pricing strategy
|
| |
|
Many consumers have become immune to online discounts under 25%
|
|
Follow up later with additional promotions where you vary the offer |
|
Consider using discounts of 30% or more to secure that first sale from a new
customer |
|
|
|
Using 'Free'in your Offer
|
|
|
If you don't offer something the customer wants you are wasting your time |
|
|
|
Understand Your Customers Schedule
|
| |
|
Know your customers and target audience to determine the right time to launch
your promotions and how long they should run |
|
When do your customers buy goods and services? |
|
Promotions that run earlier in the week often produce better results |
|
Programs often get lost over the weekend and quickly become stale if run late in the week |
|
|
|
Reach and Frequency Matter
|
| |
|
It is okay to make an offer to a customer more than once |
|
Don't SPAM your audience with the same message again and again. |
|
You want your customers to see and hear about your products more that once |
|
Vary your programs to keep them fresh |
|
|
|
Narrowcast or Broadcast
|
| |
|
Do you want to make an offer to a select audience (such as competitors with a
particular ranking or all competitors) or to a broader audience of members? |
|
Broadcast offers reach more people but your promotion has to be something that
would be attractive to a broad audience. |
|
Know or learn the best way to reach your audience |
|
It is okay to make an offer to a customer more than once |
|
