| Marketing Tips and Tools for Event Organizers |
| From creating email
campaigns to award and discount programs, XTRM offers a wide range of choices
for getting your message out and increasing revenue and demand. In addition to
XTRM awards, mentioned in the previous section, XTRM has many other tools to
help you improve your results. |
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| Email |
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Create compelling email
broadcasts to supplement marketing programs running on XTRM |
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Use membership lists or contact event
attendees to promote your events, products or services |
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Quickly and easily notify members of coming
events or promotions |
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Update individuals or groups with the latest
information |
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Create and send member newsletters
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Notify your audience of their designated
competition number |
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| Create
Precise and Targeted Promotions |
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XTRM enables
you to offer targeted promotions to the exact audience you want to attract |
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Your success
rate will be higher and bounce rate lower than traditional email blasts sent
from your regular email address |
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Target Audience |
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Last year's attendees or participants |
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Program |
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Notify customers of awards programs |
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Time-based pricing promotions such as early
bird specials offer discounts or other incentives (free or discounted products
or services) for purchasing by a deadline |
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Objective |
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Better estimate demand and lessen the need for
last minute promotions at deeper discounts |
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| Know your Target Audience |
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Use our reporting and analytics solution, XTRM
Insight&trade to maximize the return on future events |
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Easily access other XTRM members through
XTRM
Member Management, the marketing network that is open to all XTRM
members |
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| Stoke up competitive instincts with XTRM
Trader |
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XTRM
Trader&trade is an innovative new marketing solution that increases customer
loyalty, extends the life of marketing promotions, and increases program
success rates and effectiveness by enabling XTRM members to trade and sell
awards. |
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Promotions
often go to waste |
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Marketers face a significant problem every
day. Promotions, discounts and awards that are issued at significant expense
are never received, viewed or redeemed |
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If the target of the award or promotion
doesn't need or want what you are selling, your promotion would usually be
ignored or thrown out, reducing your overall marketing effectiveness and
increasing your promotional costs. |
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XTRM
Trader takes this unique approach one step farther |
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When you
issue an XTRM award, you will know the exact demographic of the recipient such
as type of competitor, success rate, target sport, level of success, individual
ranking in the XTRM system, etc. |
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Make your promotion sellable or tradable with
other XTRM members |
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Get additional reach and frequency and
exposure to other members for the price of a single promotion. |
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| XTRM
Rebound&trade - New for 2008 |
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Wouldn't it be great if you could easily
extend a promotion to improve your overall results? |
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XTRM is developing a new set of features
called XTRM Rebound that allows you to extend the life of any promotion |
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As a part of our rollout of the new direct
marketing extensions of XTRM, the beta version of Rebound is available to all
XTRM business partners free of charge. |
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| Grab-It™ |
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As the creator of the promotion, you can allow
other
XTRM
members to grab available awards that are not redeemed
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| Pinpoint Marketing with many options for marketers to choose from |
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XTRM gives marketers the ability
to pinpoint target audiences of promotions and get detailed visibility into the
effectiveness of these promotions |
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Award and Discount Options -What
type of payout does XTRM support? |
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XTRM
can payout through cash, award coupons, or manufacturer dollars |
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Cash awards are distributed through
XTRM
or manufacturer-branded stored value Visa Debit Cards |
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Cash distributed to the Visa Debit Cards can
be used anywhere that Visa is accepted |
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Award Coupons (including manufacturer dollars)
are accepted online through the
XTRM
system or through authorized resellers at their retail or online locations
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