| Performance Payout Draws Repeat Customers |
| What is Performance Payout? |
| |
Performance Payout is a highly targeted marketing approach that directs
marketing dollars at a very select group of successful competitors.
|
| |
| |
 |
Performance Payout is an effective program option for vendors who want to
associate their product or service with successful athletes
|
|
The objective is to create a positive brand affinity among those competitors
and among the broader audience of family, friends and fans who follow those
competitors. |
|
Performance Payout is often used by marketers in combination with other
marketing programs such as advertising, direct marketing and awards marketing |
|
When a competitor wins a performance payout, the marketer can promote that
success to potential customers of the targeted products or services. |
|
|
Benefits of performance payout
|
|
Speed, Accuracy, Customer Loyalty and Brand Affinity
|
|
Marketers who invest in
XTRM
ClearPay Performance Payout receive detailed information
|
| |
| |
|
Who is winning awards |
| |
|
Payout amounts |
| |
|
Individual competitors' overall success rate |
| |
|
This information is available online 24x7 |
| |
|
Provided to
XTRM
marketers within hours or days of an event completion |
| |
|
Old methods took weeks or months to distribute and receive this information
|
|
|
| |
Cost effectively promote your products and services
|
| |
| |
|
Performance Payout is a very successful method of promoting your company's
products or services |
|
Traditional methods were notoriously labor-intensive, slow and prone to delays
and errors |
|
These challenges reduced the promotional and relationship value of this
strategy because competitors didn't receive the awards in a timely or accurate
manner
|
|
|
| Benefits to the
recipients |
| |
|
Recipients receive their awards much faster
|
|
Award status can be checked from any internet connection 24x7 |
|
Results are automatically posted to recipients resumes |
|
Competitors build an authenticated record of their successes that can be used
to attract other sponsors |
|
Non-cash awards can be easily traded with other XTRM users |
|
Recipients can benefit and other XTRM users can access and fulfill promotions |
|
|
Understanding the performance payout
process
|
| |
Marketers who use performance payout as part of their marketing mix typically
go through the following steps:
|
|
Before
|
| |
| |
|
Define the specific target market of competitors (Age, skills, results, events,
etc.) |
|
Determine the events where Payouts will be offered |
|
Set the budget for payout and program expense |
|
Define the promotional campaign (if any) that will be implemented to support
the Payout program |
|
Specify your support for specific events or classes of competitors |
|
Set policy for method of payout (XTRM
or marketer-branded Stored Value Visa Debit Card, or manufacturer dollars). |
|
Submit a request to
XTRM
to participate in specific events |
|
XTRM
will determine whether there are any conflicts with existing marketers at those
events
|
|
|
|
|
During
|
| |
|
|
Event promoter will post results in the
XTRM
system or transfer them electronically to
XTRM
|
|
|
Specific competition results are automatically ratified through
XTRM
|
|
|
|
After |
| |
|
|
XTRM
electronically coordinates payout to ratified competitors |
|
|
XTRM
provides detailed reporting to marketers |
|
|
Marketers then have the opportunity to create an ongoing relationship with
those competitors and continue to build that critical brand affinity
|
|
|
|
| Awards payout types |
|
XTRM can payout through cash, award coupons, or manufacturer dollars
|
|
|
What is the difference between cash and non-cash performance awards?
|
| |
|
Cash awards are distributed to Visa Stored Value Debit Cards issued by XTRM or
participating marketers/ manufacturers |
|
Non-cash awards can either be coupons redeemable for specific products or
services or manufacturer/marketer-branded "dollars" or discounts that are
redeemable for a specified value. |
|
|
|
How are rewards redeemed?
|
| |
|
Reward can be redeemed online through XTRM, the manufacturer, or authorized
resellers |
|
Offline redemption of printed "dollars" or discount certificates can be
accomplished through authorized resellers |
|
Manufacturer dollars are accepted online through the XTRM system or through
authorized resellers at their retail locations or online sites |
|
|
| Who is eligible to receive and/or use Visa
stored value debit cards? |
| |
|
XTRM-branded Stored Value Visa Debit Cards are available to all
XTRM
members
who have had cash awards distributed to their account by participating
companies or who have had cash deposits or transfers to their own account by
themselves or other individuals such as friends or family.
|
|
Availability of manufacturer/marketer-branded Stored Value Visa Debit Cards
varies based on the policies and program participation of each vendor. |
|
| |
XTRM
ClearPay - For accuracy and timely awards delivery
|
| |
| |
|
All awards are automatically validated by the
event promoter through
XTRM
ClearPay
|
|
Awards are paid electronically through
XTRM
ClearPay as soon as results are validated |
| |
|
Competitors receive their awards in hours or days instead of weeks and months |
|
With most labor cost removed from the process,
XTRM
ClearPay enables you to focus on creating and executing sales and marketing
programs-not administering programs that have already concluded.
|
|
|
