| |
What is Performance Payout?
Performance Payout is a highly targeted marketing approach that directs
marketing dollars at a very select group of successful competitors.
|
| |
-
Performance Payout is an effective program option for vendors who want to
associate their product or service with successful athletes
-
The objective is to create a positive brand affinity among those competitors
and among the broader audience of family, friends and fans who follow those
competitors.
-
Performance Payout is often used by marketers in combination with other
marketing programs such as advertising, direct marketing and awards marketing
-
When a competitor wins a performance payout, the marketer can promote that
success to potential customers of the targeted products or services.
|
| |
Benefits of performance payout
|
| |
Speed, Accuracy, Customer Loyalty and Brand Affinity
|
| |
-
Marketers who invest in XBux ClearPay Performance Payout receive detailed
information
-
Who is winning awards
-
Payout amounts
-
Individual competitors' overall success rate
-
This information is available online 24x7
-
Provided to XBux marketers within hours or days of an event completion
-
Old methods took weeks or months to distribute and receive this information
|
| |
Cost effectively promote your products and services
|
| |
-
Performance Payout is a very successful method of promoting your company's
products or services
-
Traditional methods were notoriously labor-intensive, slow and prone to delays
and errors
-
These challenges reduced the promotional and relationship value of this
strategy because competitors didn't receive the awards in a timely or accurate
manner
|
| |
Benefits to the recipients |
| |
-
Recipients receive their awards much faster
-
Award status can be checked from any internet connection 24x7
-
Results are automatically posted to recipients resumes
-
Competitors build an authenticated record of their successes that can be used
to attract other sponsors
-
Non-cash awards can be easily traded with other XBux users
-
Recipients can benefit and other XBux users can access and fulfill promotions
|
| |
Understanding the performance payout
process
|
| |
Marketers who use performance
payout as part of their marketing mix typically go through the following steps:
|
| |
Before
|
| |
-
Define the specific target market of competitors (Age, skills, results, events,
etc.)
-
Determine the events where Payouts will be offered
-
Set the budget for payout and program expense
-
Define the promotional campaign (if any) that will be implemented to support
the Payout program
-
Specify your support for specific events or classes of competitors
-
Set policy for method of payout (XBux or marketer-branded Stored Value Visa
Debit Card, or manufacturer dollars).
-
Submit a request to XBux to participate in specific events
-
XBux will determine whether there are any conflicts with existing marketers at
those events
|
| |
During
|
| |
Event promoter will post results in the
XBux system or transfer them electronically to XBux
-
Specific competition results are automatically ratified through XBux
|
| |
After
|
| |
XBux
electronically coordinates payout to ratified competitors
-
XBux provides detailed reporting to marketers
-
Marketers then have the opportunity to create an ongoing relationship with
those competitors and continue to build that critical brand affinity
|
| |
Awards payout types
-
XBux can payout through cash, award coupons, or manufacturer dollars
|
| |
What is the difference between cash and non-cash performance awards?
|
| |
-
Cash awards are distributed to Visa Stored Value Debit Cards issued by XBux or
participating marketers/ manufacturers
-
Non-cash awards can either be coupons redeemable for specific products or
services or manufacturer/marketer-branded "dollars" or discounts that are
redeemable for a specified value.
|
| |
How are rewards redeemed?
|
| |
-
Reward can be redeemed online through XBux, the manufacturer, or authorized
resellers
-
Offline redemption of printed "dollars" or discount certificates can be
accomplished through authorized resellers
-
Manufacturer dollars are accepted online through the XBux system or through
authorized resellers at their retail locations or online sites
|
| |
Who is eligible to receive and/or use Visa
stored value debit cards?
-
XBux-branded Stored Value Visa Debit Cards are available to all XBux members
who have had cash awards distributed to their account by participating
companies or who have had cash deposits or transfers to their own account by
themselves or other individuals such as friends or family.
-
Availability of manufacturer/marketer-branded Stored Value Visa Debit Cards
varies based on the policies and program participation of each vendor.
|
| |
XBux ClearPay - For accuracy and
timely awards delivery
|
| |
-
All awards are automatically validated by the event promoter through XBux
ClearPay
-
Awards are paid electronically through XBux ClearPay as soon as results are
validated
-
Competitors receive their awards in hours or days instead of weeks and months
-
With practically all of the labor cost removed from the process, XBux ClearPay
enables you to focus on creating and executing sales and marketing programs-not
administering programs that have already concluded.
|