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How do I increase my sales?
What aspect of your business needs the most help? Are you focused on increasing
registrations or attendees at your events? How about increasing onsite revenue?
Are you selling products that you want to target to specific XBux groups or
members?
Each one of these objectives will require different strategies and tactics.
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Increasing Registration
With XBux, you can offer a range of promotions to the exact audience you want
to attract. How about last year’s attendees or participants? Time-based pricing
promotions often work well. Early bird specials for example offer discounts or
other incentives (free or discounted products or services for example) for
purchasing by pre-set deadlines. That can help your organization better
estimate demand and lessen the need for last minute promotions at deeper
discounts.
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Knowing your Target Audience
Have you considered what promotional activity is the most successful with each
audience? Do competitors respond more to price discounts, ‘insider’ deals,
giveaways or special access to events and stars in that sport? How about Fans?
Have you tried discounts for food, parking, event merchandise or family/group
tickets? With XBux, you can build a knowledge base of what works and what
doesn’t. Using XBux Insight, our reporting and analytics solution, you can use
your marketing history to maximize the return on future events. All of these
promotions can be distributed online, directly to the exact audience you want
to target.
And remember, when you are promoting your event, you can easily access other
XBux members through XBux Grandstand, unlimited access marketing network that
is open to all XBux members. For a more detailed discussion of these topics
along with other ideas, visit the
Key Marketing Concepts page
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